MADE IN ITALY ON THE WEB 2015
DIGITAL MARKETING 

Made in Italy on the Web 2015” event is co-located within the prestigious 24th International World Wide Web Conference;

“Made in Italy on the Web 2015” is an opportunity to gain valuable insights, a mix of “art & science” on how to develop a successful approach to digital marketing by looking at successful examples of Made in Italy.

#MIW2015 will offer a milieu of academic researchers interacting and creating synergies with entrepreneurs and managers that are behind some of the most brilliant “Made in Italy” success stories.

NETWORKING: In addition to interacting with the speakers during the roundtables, attendees will benefit from diverse networking opportunities. Throughout the event, the networking coffees and lunch will provide ample possibilities to make connections and grow relationships in an informal and friendly environment.

TARGET AUDIENCE: Both large companies and SMEs working in the Made in Italy sectors; Scholars and students.

EVENT DATE & TIMING: 19th May 2015, 09:15 – 18:00;

EVENT LOCATION: Aula Magna (edificio D6), Scuola di Economia e Management, Università degli Studi di Firenze, Via delle Pandette 9, 50127 Firenze (FI)

PROGRAM

MORNING SESSION

09.15  Welcome coffee & Accreditation

10.15  Welcome remarks (Carlo Alberto Pratesi, Costanza Nosi, Pier Paolo Bucalo)

10.30  Keynote Speakers

11.00  Roundtable: “Crafting and executing digital marketing strategies: the Made in Italy Experience”

12.30  Q&A

AFTERNOON SESSION

13.00  Networking Light Lunch

14.30  Roundtable: “Crafting and executing digital marketing strategies: the digital enablers”

16.00  Q&A

16.30  Final remarks

17.00 Networking Coffee

SPEAKERS

MORNING SESSION

“CRAFTING AND EXECUTING DIGITAL MARKETING STRATEGIES: THE MADE IN ITALY EXPERIENCE”

GOAL OF THE SESSION:

  • To hear success stories from Italian brands that have successfully implemented digital marketing strategies. This session aims to provide attendees with the state of the art of Made in Italy experience.

KEYNOTE SPEAKERS:

  • Gaetano Aiello (University of Florence)
  • Raffaele Donvito (University of Florence)

CHAIRMAN AND MODERATOR FOR THE Q&A SESSION

  • Carlo Alberto Pratesi (Roma Tre University)

SPEAKERS:

  • Nicola Arnese, VP eBusiness & Digital, Alitalia;
  • Gianluca Brozzetti, CEO, Gruppo Buccellati;
  • Alessio Gianni, Global Social Media & Digital Marketing Director, Barilla;
  • Luca Lo Curzio, Head of Global Marketing, Retail Sun and Luxury, Luxottica
  • Guido Fienga, Head of Strategy & Media, AS Roma;
  • Piero Mastroberardino, Owner, Mastroberardino Winery and Professor of Management, University of Foggia;
  • Pepe Moder, Digital Marketing & CRM Director, Fiat Chrysler Automobiles Group;
  • Alessandro Pacetti, Digital PR, Hogan.

AFTERNOON SESSION

“CRAFTING AND EXECUTING DIGITAL MARKETING STRATEGIES: THE DIGITAL ENABLERS”

 

GOAL OF THE SESSION:

  • To provide an opportunity to learn, network, and share information with peers and leading industry specialists. Big brands in the digital world will give their recommendations on how organizations can become more efficient and effective in their digital marketing efforts and in their digital transformation.

CHAIRMAN AND MODERATOR FOR THE Q&A SESSION

  • Pier Paolo Bucalo (A12Lab & Arcadia University);

SPEAKERS:

  • Alessandro Antiga, Country Marketing Manager, Google Italy;
  • Elvira Carzaniga, Marketing Director, Microsoft Mobile Devices.
  • Angelo Meregalli, Country Manager, PayPal Italy;
  • Lorenzo Montagna, CEO & Sales Director, Yahoo! Italy;
  • Francois Nuyts, President & Managing Director, Amazon Spain & Italy;
  • Sylvain Querne, Head of Marketing Southern Europe, Facebook;
  • Alceo Rapagna, Chief Marketing and New Business Officer, RCS;
  • Alessandro Zanotti, Executive Director Digital, The Boston Consulting Group;

REGISTRATION

It will be possible to register and pay directly on site.

For more enquiries regarding registrations, please send an email to info@madeinitalyontheweb.org

REGULAR

150

Check inEarly-bird registration
(until 1 April, 2015)

STUDENT

80

Check InEarly-bird registration
(until 1 April, 2015)

REGULAR

180

Check InRegular registration
(from 2 to 19 April, 2015)

STUDENT

110

Check InRegular registration
(from 2 to 19 April, 2015)

REGULAR

210

Check inLate and on-site registration
(from 20 April, 2015)

STUDENT

130

Check InLate and on-site registration
(from 20 April, 2015)

WWW2015

www2015 squared logo

The 24th International World Wide Web Conference (WWW2015) will be held from May 18 to 22, 2015 in Florence, Italy.

The annual World Wide Web Conference is the premier international forum to present and discuss progress in research, development, standards, and applications of the topics related to the Web; WWW 2015 will offer high quality technical activities, including research sessions, poster sessions, workshops, tutorials, demonstrations, an industry track, a developers track, panels, and a Ph.D. symposium.
WWW 2015 will be a great conference for sharing the latest insights of academic and industrial research as well as to experience the unique environment of Florence, a city which has been at the heart of the artistic, cultural, and scientific development since many centuries.

www.www2015.it

SCIENTIFIC AND ORGANIZING COMMITTEE

CARLO ALBERTO PRATESI

CARLO ALBERTO PRATESI

Professor of Marketing, innovation and sustainability at Roma Tre University. Member of the Scientific Committee of the Italian Marketing Prize (www.premiomarketing.com). Since 2009 scientific advisor for Barilla Center for Food and Nutrition Foundation (www.barillacfn.com). Co-Founder of InnovAction Lab (with Paolo Merialdo and Augusto Coppola). Free lance journalist. Chairman of the Lazio Startup Commission. His main research and professional areas are: marketing and innovation; entrepreneurship and startup; business sustainability; corporate communication and employer branding. His latest book, co-authored with A.Poggiani, is “Digital Marketing. Come usare i nuovi media per il customer engagement”, Mc Graw Hill 2014

COSTANZA NOSI

COSTANZA NOSI

Assistant Professor of Management and Marketing, Department of Management Studies, Roma Tre University. 2005-2010 Assistant Professor of Management and Marketing, Department of Management and Social Studies, University of Siena, 2001-2004 Contract Researcher of Management, Department of Management Sciences, University of Florence.
She holds a postgraduate Master course in Winery Management and Marketing, University of Florence and a Laurea (BA/MA) in Business Management.
Her main research interests are service management and marketing, consumer behavior, winery management and marketing.

PIER PAOLO BUCALO

PIER PAOLO BUCALO

Pier is Founder & Director at A12Lab (www.a12lab.com) and Professor of Marketing & Innovation at Arcadia University (Pennsylvania, USA - Rome Campus).
Formerly Vice President, Global Online & Mobile Banking at UniCredit, Pier spent over 9 years (2004-2013) covering several managerial roles within the strategy & marketing functions of the group. Previously a Strategy Manager with Accenture (London office, 1998-2003), Pier has overall been working for over 18 years with a number of very large organizations throughout Europe (UK, Germany, France, Belgium, Luxembourg, Italy).
He holds a Ph.D. in Economics (University of Rome “La Sapienza”, Italy), an M.B.A. (Rotterdam School of Management, Erasmus University, The Netherlands) and a Laurea (BA/MA) in Economics & Political Science (University of Rome “La Sapienza”, Italy).

GOLD SPONSORS

Boston Consulting Group
3C The E-Business Company

SILVER SPONSORS

EDITORIAL PARTNER

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SUPPORTERS

Kaleidos Marketing
Fungo

PATRONAGES

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WWW2015

PRESENTING THE EVENT

Made in Italy on the Web 2015 – Digital Marketing
Florence, Italy, 19 May 2015

REGISTRATION: only on site

Please address all enquiries to
Made in Italy on the Web
email: info@madeinitalyontheweb.org
or meet us at the event venue
Aula Magna (edificio D6), Scuola di Economia e Management
Università degli Studi di Firenze
Via delle Pandette 9, 50127 Firenze (FI)